Matchbox Women
Matchbox Women
Brand Strategist
5.0 from 13 ratings
Where your calling meets clear, sustainable marketing
Hey, I’m Erin, a brand strategist, storyteller, and guide for women who want their business to feel as true on the outside as it does on the inside.
I help women slow down, get clear, and find their way back to what’s already there, so they can share their work in a way that feels natural, grounded, and aligned.
You’ve likely built something meaningful, but when it comes to talking about it, sharing it, or showing up consistently, it feels harder than it should.
Not because you don’t know your work, but because it’s hard to see yourself clearly from the inside. That’s where I come in.
I’ve spent over 20 years in communications, brand, and marketing, helping businesses, from multi-million dollar nonprofits to one-woman startups, find clarity in their message so the right people can actually see and connect with them.
Today, I work with women entrepreneurs who want their business to feel as true on the outside as it does on the inside. My work is rooted in faith and grounded in real, practical application, but more than anything, it’s relational.
Because most of the time, what we’re really needing isn’t more information or even permission. It’s space, support, and someone to walk with us as we find our way back to what’s already there.
From that place… we build something you can keep coming back to, refining, and growing into as you and your business evolve.
Statement of Faith
I’ve been a Christian most of my life, but in the last few years my faith has deepened into something more daily, Spirit-led, and rooted in trust over striving. I spend time in the Word, journaling, and prayer each morning, and I bring that same posture into my work by praying over my clients and seeking God’s direction in what we do together. My work is grounded in the belief that each of us was created uniquely, with purpose and gifts that God wants to partner with us in to bring His Kingdom to life through our work. When you work with me, faith is present but never forced. It feels safe, hopeful, and anchored in truth. My heart is that you leave feeling relieved, clear, and called… knowing you’re not alone and that you can both rest and move forward with confidence.
Offers
Clear & Called VIP Day
A focused, 4-hour VIP Day for women who want to get unstuck, gain clarity, and move forward in their business with confidence.
Together, we clarify your message, simplify your direction, and create a foundational brand and messaging guide you can continue to use, refine, and grow into over time.
Clear & Called Coaching & Co-Working Experience
A weekly small-group coaching & co-working experience for women who want to build their business from a place of clarity, faith, and sustainability. This isn’t about being told what to say or how to market.
It’s about creating the space to think, test ideas, get feedback, and be supported as you find your own voice and rhythm.
Inside, we’re building something deeper than a strategy. We’re building the muscle to trust yourself and execute. To quiet the noise, make decisions, and show up in a way that feels true to who you are and the work you’ve been given.
And as part of that process, you will begin to build a foundational brand and messaging guide. Something you can return to, refine, and use as your business grows and changes.
From there, the messaging, the visibility, and the marketing start to flow more naturally.
90-Minute Strategy Session
A focused 90-minute session to help you get clarity on one specific challenge, decision, or next step in your business.
We’ll talk it through, simplify what feels unclear, and map out a direction you can actually move forward with.
If you’re feeling stuck but not sure where to start, this is a great first step.
Resources
Best Place to Start!
The Matchbox (Free Weekly Newsletter) A weekly email for women entrepreneurs who want marketing to feel clear, honest, and aligned. Part story, part strategy, and always grounded in my real, faith-forward life, the Matchbox is a place to think, reflect, and reconnect with how you want to show up in your business. It’s always me writing, and always me on the other end if you reply.
Best Way to Peek at my Work Style & Get Clearer Messaging!
Message Mastery (Free) A simple, faith-rooted workbook to help you clarify what you do, who you serve, and how to talk about your business in a way that actually feels true to you. Designed to help you move forward with clarity instead of pressure, because clarity doesn’t come from forcing better words, it comes from creating space to hear what’s already there.
Contact
I’d love to connect with you! Whether you have questions about working together or just want to see if we’re a good fit, my inbox is always open. Send me a message and I’ll be in touch very soon.
FAQs
Reviews
Heather, She Made it She Might, Personal Chef
I walked away with a marketing strategy that felt doable and quite possibly, sustainable. Erin helped me recognize that consistency in fewer areas is far more effective than trying to do everything at once.
Abby, Salt and Moxie Salon
You speak a different language, but then the magic happens. You translate it into simple terms, and suddenly something intangible like a brand becomes reality. You help me put thoughts and feelings into words.
Stephanie, Lotus Beauty Co.
The brand book is absolutely the most effective result as far as tangibles, but overall the process of understanding how to use the brand book is invaluable.
Carla Reeves, Differently Co.
Working with Erin has been different and refreshing! She brings a beautiful, faith-filled approach to marketing that is flexible and adaptable to you and your business. She is deeply invested in who you are and what you stand for, helping you find brand messaging that fits your life and natural style. She has been instrumental in helping me find confidence in my voice and consistency in my marketing habits and is one-of-a-kind gem who listens deeply and provides insight difficult to find anywhere else.
Matchbox Women
Where your calling meets clear, sustainable marketing
A faith-rooted, relational approach to brand clarity that blends strategy, reflection, and real-time support, helping women find their voice, build trust in how they show up, and create a foundation they can continue to grow from over time.
Hey, I’m Erin, a brand strategist, storyteller, and guide for women who want their business to feel as true on the outside as it does on the inside.
I help women slow down, get clear, and find their way back to what’s already there, so they can share their work in a way that feels natural, grounded, and aligned.
You’ve likely built something meaningful, but when it comes to talking about it, sharing it, or showing up consistently, it feels harder than it should.
Not because you don’t know your work, but because it’s hard to see yourself clearly from the inside. That’s where I come in.
I’ve spent over 20 years in communications, brand, and marketing, helping businesses, from multi-million dollar nonprofits to one-woman startups, find clarity in their message so the right people can actually see and connect with them.
Today, I work with women entrepreneurs who want their business to feel as true on the outside as it does on the inside. My work is rooted in faith and grounded in real, practical application, but more than anything, it’s relational.
Because most of the time, what we’re really needing isn’t more information or even permission. It’s space, support, and someone to walk with us as we find our way back to what’s already there.
From that place… we build something you can keep coming back to, refining, and growing into as you and your business evolve.
20
Clear & Called VIP Day
A focused, 4-hour VIP Day for women who want to get unstuck, gain clarity, and move forward in their business with confidence.
Together, we clarify your message, simplify your direction, and create a foundational brand and messaging guide you can continue to use, refine, and grow into over time.
Clear & Called Coaching & Co-Working Experience
A weekly small-group coaching & co-working experience for women who want to build their business from a place of clarity, faith, and sustainability. This isn’t about being told what to say or how to market.
It’s about creating the space to think, test ideas, get feedback, and be supported as you find your own voice and rhythm.
Inside, we’re building something deeper than a strategy. We’re building the muscle to trust yourself and execute. To quiet the noise, make decisions, and show up in a way that feels true to who you are and the work you’ve been given.
And as part of that process, you will begin to build a foundational brand and messaging guide. Something you can return to, refine, and use as your business grows and changes.
From there, the messaging, the visibility, and the marketing start to flow more naturally.
90-Minute Strategy Session
A focused 90-minute session to help you get clarity on one specific challenge, decision, or next step in your business.
We’ll talk it through, simplify what feels unclear, and map out a direction you can actually move forward with.
If you’re feeling stuck but not sure where to start, this is a great first step.
Best Place to Start!
The Matchbox (Free Weekly Newsletter)
A weekly email for women entrepreneurs who want marketing to feel clear, honest, and aligned.
Part story, part strategy, and always grounded in my real, faith-forward life, the Matchbox is a place to think, reflect, and reconnect with how you want to show up in your business.
It’s always me writing, and always me on the other end if you reply.
Best Way to Peek at my Work Style & Get Clearer Messaging!
Message Mastery (Free)
A simple, faith-rooted workbook to help you clarify what you do, who you serve, and how to talk about your business in a way that actually feels true to you.
Designed to help you move forward with clarity instead of pressure, because clarity doesn’t come from forcing better words, it comes from creating space to hear what’s already there.
