How We Vet Every Coach and Provider on Purpose Pages

If you’ve ever hired a coach or service provider who called themselves “faith-based,” you know how hard it can be to tell what that actually means. Some people truly build their business on God’s Word, and others just add a Bible verse to their sales page. That gap is exactly why Purpose Pages exists.

Purpose Pages is a trusted Christian business directory, built to be a safe place for Christians to find support and for faith-aligned providers to be found. That only works if you can trust who’s in the directory. So here’s exactly how we vet coaches and providers, what our standards are, and what happens if someone doesn’t live up to them.

Why we vet every provider

Anyone can write “Christian” in a bio. We wanted a directory where that word means something you can count on.

Every provider listed on Purpose Pages has shared their faith story with us, agreed to our Statement of Faith, and committed to our extensive Code of Ethics. Our goal is simple, friend. When you browse our directory of vetted Christian coaches and service providers, you shouldn’t have to wonder whether their beliefs line up with yours.

Our vetting process, step by step

Step 1: Applicants share their faith story

Every application asks providers to describe their relationship with God, share their faith journey, and tell us about the spiritual disciplines that are part of their everyday life.

We’re not looking for perfect answers. Honestly, a polished “my walk with Jesus is perfect” response tells us less than someone who shares that their faith hasn’t always been easy and what it looks like today. What we want to see is a real, living faith, with spiritual disciplines that go beyond a single line like “I read my Bible.”

Step 2: Agreeing to our Statement of Faith and Code of Ethics

By applying, every provider confirms that our Statement of Faith reflects their own personal beliefs. Together, we believe:

• Jesus Christ is the Son of God, who came to earth, died for our sins, and rose from the dead on the third day.
• Salvation comes through faith in Jesus Christ alone, not through works or any other path, because Jesus is the only way to the Father (John 14:6).
• The Bible is the inspired, living, and complete Word of God and our ultimate authority for how we live and do business. We follow the whole Bible and don’t add to it or replace it with any other text.
• God exists as the Trinity: Father, Son, and Holy Spirit, three persons and one God.
• Marriage is a sacred covenant between one man and one woman, as designed by God.
• Sexual intimacy is a sacred gift meant for the covenant of marriage between one man and one woman, and we honor the body as a temple of the Holy Spirit (1 Corinthians 6:19-20).

Our Code of Ethics

Providers also agree to our extensive Code of Ethics and Community Standards. A few of its key principles include:

• Honesty and integrity: representing their credentials and results honestly, avoiding false promises, and keeping marketing truthful and pricing transparent.
• Care for clients: putting the wellbeing of the people they serve first, avoiding manipulative or fear-based tactics, and referring clients to a licensed professional, like a therapist, doctor, or pastor, when a need is outside their scope.
• Biblical priorities: putting their relationship with God, their personal wellbeing, and their family ahead of their business.
• Discernment: being careful about the personality and self-discovery tools they use, and avoiding any tool that replaces seeking God for direction.
• Community over competition: treating fellow providers as community, speaking kindly about others, and celebrating each other’s wins.

This is the most extensive part of our process, and it’s intentional. Some people read it and decide Purpose Pages isn’t the right fit for them, and we respect that honesty.

Step 3: Reviewing their business and content

We look at each applicant’s website to make sure they’re running a legitimate business. We also look at their content, because what someone posts day to day says a lot about what they believe. If we see practices that conflict with our standards, like astrology or “reading” the moon for guidance, that’s something we address before a listing goes live.

Step 4: Approval, and a conversation before any denial

Once an application is reviewed, it’s either approved or not. Approved providers get access to set up their profile in the directory. If something in an application needs clarifying, we reach out personally first, because we’d rather have an honest conversation than make assumptions. If a listing isn’t approved, the provider receives a full refund.

What our Code of Ethics doesn’t allow

Our standards apply to a provider’s coaching methods, their content, their personal brand, and their personal life. Every provider agrees to run a business that honors God and reflects the fruit of the Spirit. Here are a few of the biggest standards:

• New Age and occult practices. This includes manifestation, law of attraction, tarot, astrology, Human Design, Reiki, energy healing, and any blending of Christianity with other spiritual practices (Ephesians 5:11).
• Hustle culture. We reject messaging that glorifies overworking and constant scaling at the expense of health, family, and your walk with God.
• The prosperity gospel. We don’t allow teaching that treats wealth as proof of God’s favor or struggle as a sign of weak faith. Profit is a byproduct of serving people well, not the purpose of the work.
• Teaching yoga. Providers who teach yoga practices, including Christian or “holy” yoga, can’t list that yoga business on Purpose Pages. This standard is about what’s taught and promoted through the directory. Someone who personally practices yoga can still be eligible to list a business that doesn’t teach it.

What do “faith-founded” and “faith-forward” mean?

You’ll notice small icons on each provider’s listing. These show how faith shows up in each of their offers:

• Faith-founded means a Christian running an honest, values-driven business.
• Faith-forward means biblical principles are actively taught and built into the offer itself.

Providers choose these labels for each of their own offers, so someone may have both. For example, one offer might be faith-forward coaching while another is a faith-founded service. Either way, every provider has gone through the same vetting process. If you’re not sure which kind of support you need, our guide on how to find a Christian business coach you can trust can help you decide.

What happens if a concern is raised?

Vetting doesn’t stop once someone is listed. If a concern is raised about a provider, we reach out to them directly and give them a full opportunity to share their side. Then we review the situation prayerfully and make a final decision based on our Code of Ethics. If we determine that a provider no longer meets our Code of Ethics and standards, their listing will be removed from the directory.

What vetting covers, and what it doesn’t

Our vetting process focuses on faith and values, because that’s the part that’s hardest for you to check on your own. We want Purpose Pages to be a credible source you can rely on for that. Purpose Pages isn’t a credentialing organization, though, so it’s still wise to ask any provider about their training, experience, and results before you hire them. Every provider has agreed to represent their credentials honestly, and our guide on how to vet a coach’s values before you invest walks you through the questions worth asking.

If you’re a Christian coach or service provider who shares these values, we’d love for you to apply to join the directory.

We’re so glad you’re here, and we can’t wait to help you find support you can trust.